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From APM to Senior Director at Google | Product Management Career Insights from Jennifer Liu

Welcome back to the Product Unfiltered podcast series! In this riveting episode, we are excited to introduce our distinguished guest, Jennifer Liu, Product Executive (SVP, CPO, Sr. Director at Google) who has carved a remarkable path in the world of product management.

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Product Unfiltered: A Discussion with Jennifer Liu, Product Executive (SVP, CPO, Sr. Director at Google)

Product management is a dynamic field that demands both adaptability and a deep understanding of technology and human behavior. In this episode of Product Unfiltered, we had the privilege of hosting Jennifer Liu, a highly accomplished product executive with over two decades of experience. Jennifer shared her remarkable journey from a Associate Product Manager(APM) to a Senior Director to Google, insights into the world of product management, and valuable advice for career growth. Here are the key takeaways from her enlightening conversation:

1. The Interview Process: Akin to Dating

Jennifer likened the product management interview process to dating. Just as you'd pay attention to red and yellow flags in a relationship, it's crucial to do the same in interviews. Look for alignment in values and vision with the company, and consider the cultural fit.

2. Flexibility and Adaptability

Jennifer highlighted the significance of being flexible and adaptable early in your career. Her journey from a relatively inexperienced candidate to an accomplished product executive at Google demonstrates the power of adaptability and the willingness to learn on the job.

3. Building a Product: Technology and People

Jennifer emphasized that building a successful product requires considering both technology and human behavior. While technology can be powerful, understanding how people will use the product and addressing unintended issues is equally important.

4. Product Management Challenges

Jennifer shared insights into common challenges faced by product managers. She emphasized the need to adapt tools and frameworks to specific situations and avoid rigid adherence. Being able to think about the big picture while diving into details is a valuable skill for product managers.

5. Big Tech vs. Startups

Jennifer discussed her experiences in both big tech companies and startups. She advised individuals to prioritize their personal growth and learning objectives when deciding between the two. The decision should align with what you want to do, what you want to learn, and how you want to grow.

6. The Mindset Matters

Jennifer stressed the importance of mindset when approaching interviews. Maintaining a positive outlook and being open to the unexpected is crucial. Don't just look for something better; look for the right fit.

7. Trust and Resilience

Trust within a team is vital for efficient problem-solving and collaboration. Resilience is another essential trait for product leaders. Facing obstacles and criticism with determination and resilience can lead to successful product launches.

8. The Value of Coaching and Mentorship

Jennifer differentiated between coaching and mentorship. Coaching focuses on helping individuals reach their goals without judgment, while mentorship often involves advice based on personal experiences. She emphasized the importance of having a support system and someone to talk to in order to bring out the best in oneself.

9. Maintaining Perspective

Jennifer recommended maintaining a broader perspective on the bigger picture and avoiding unnecessary stress. It's essential to respond thoughtfully instead of reacting, especially in senior product management roles. Stepping back, whether through exercise or conversations with someone outside the situation, can provide a valuable perspective.

Conclusion Jennifer Liu's journey from a newcomer in Silicon Valley to a respected product executive is an inspiring example of what's possible with adaptability, resilience, and a growth mindset. Her insights into product management and career growth offer valuable guidance for professionals at all stages of their careers. Whether you're navigating interviews, choosing between big tech and startups, or seeking ways to grow personally and professionally, Jennifer's wisdom provides a compass for success in the dynamic world of product management.

Stay tuned for more enriching discussions on the Product Unfiltered podcast!


Product Unfiltered is a platform dedicated to fostering insightful conversations with industry experts, thought leaders, and innovators in the realm of product management. Our podcast aims to provide a space for sharing diverse perspectives, best practices, and emerging trends that shape the ever-evolving field of product management. Join us as we delve into the minds of those driving innovation and creating impactful products across industries.



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