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How important it is to have a one line product description?
What is a one line description? If you can’t define your product in one sentence, communicating it to customers will be difficult. This...
Feb 10, 20232 min read


Is your product successful? Let’s define a few metrics!
What are the success criteria for a product that we create? What is the definition of success and completion? It is critical for you to...
Feb 10, 20233 min read


Let your Product speak for itself — Product Led Growth
Idea of Product Led growth The excitement surrounding the idea of “product led growth” has been growing, and more and more businesses are...
Feb 10, 20233 min read


Why do products fail??
Why do the majority of products fail these days? Is there a mismatch between the value given and the value expected by the customer? Is...
Feb 10, 20233 min read


Striking the balance: Brand Centrality vs Distinction
Brand managers face a tough challenge in choosing centrality in their brands vs making their brands more distinctive. It is always a...
May 19, 20223 min read


All about User Research: Interviewing
Interviewing is the process of interacting with the target users to discover emotions that guide customer behavior.
May 11, 20223 min read


Cracking Search Engine Optimization
Optimizing a webpage for better search ranking helps businesses grow by getting more web traffic, subscribers, revenue, etc.
May 11, 20223 min read


Market Sizing & Estimations
Understanding market size and analyzing the ability to penetrate the market is very important for any venture or startup.
Apr 12, 20223 min read

All about User Research: Observation
User Research is the art of understanding the behaviors, motivations, and needs of target users.
Apr 7, 20224 min read
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