How important it is to have a one line product description?
What is a one line description? If you can’t define your product in one sentence, communicating it to customers will be difficult. This...
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- Feb 10
- 3 min
Is your product successful? Let’s define a few metrics!
What are the success criteria for a product that we create? What is the definition of success and completion? It is critical for you to...
- Feb 10
- 3 min
Let your Product speak for itself — Product Led Growth
Idea of Product Led growth The excitement surrounding the idea of “product led growth” has been growing, and more and more businesses are...
- Feb 10
- 3 min
Why do products fail??
Why do the majority of products fail these days? Is there a mismatch between the value given and the value expected by the customer? Is...
- May 19, 2022
- 3 min
Striking the balance: Brand Centrality vs Distinction
Brand managers face a tough challenge in choosing centrality in their brands vs making their brands more distinctive. It is always a...
- May 11, 2022
- 3 min
All about User Research: Interviewing
Interviewing is the process of interacting with the target users to discover emotions that guide customer behavior.
- May 11, 2022
- 3 min
Cracking Search Engine Optimization
Optimizing a webpage for better search ranking helps businesses grow by getting more web traffic, subscribers, revenue, etc.
- Apr 12, 2022
- 3 min
Market Sizing & Estimations
Understanding market size and analyzing the ability to penetrate the market is very important for any venture or startup.
- Apr 7, 2022
- 4 min
All about User Research: Observation
User Research is the art of understanding the behaviors, motivations, and needs of target users.
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