What is a one line description? If you can’t define your product in one sentence, communicating it to customers will be difficult. This...

What are the success criteria for a product that we create? What is the definition of success and completion? It is critical for you to...

Idea of Product Led growth The excitement surrounding the idea of “product led growth” has been growing, and more and more businesses are...

Why do the majority of products fail these days? Is there a mismatch between the value given and the value expected by the customer? Is...

Brand managers face a tough challenge in choosing centrality in their brands vs making their brands more distinctive. It is always a...

Interviewing is the process of interacting with the target users to discover emotions that guide customer behavior.

Optimizing a webpage for better search ranking helps businesses grow by getting more web traffic, subscribers, revenue, etc.

Understanding market size and analyzing the ability to penetrate the market is very important for any venture or startup.

User Research is the art of understanding the behaviors, motivations, and needs of target users.